How We Do It

So how do we work?  Where does our thinking come from?

Everything we do – from social media campaigns to the way we stir tea in the morning – is based on three fundamental principles, drawn from our understanding of how we, the youth of today, react to the attempts that brands make to interact with us.

INNOVATION

Originality, please…  We’re all crying out for something a little different.  We don’t read magazines anymore and we fast forward through TV adverts.  Sponsorship is no longer relevant; brands need to create rather than cynically tag on to other’s ideas.  If you want to grab our attention – and keep it – you’ve got to get a little imaginative.  We’re a small agency, but we have big ideas and an unrivalled creative imagination… but most importantly, we are able to integrate our ideas into crafting first-rate promotional concepts.  It’s creativity with a purpose.

INTERACTION

Today’s marketing landscape is about conversations.  It’s about brands talking to consumers, hearing their views and implementing them.  Young people buy into concepts that they feel a part of, which they feel they’ve built and that they feel central to – and they buy into people that listen.  You need to empower young people and show that you’re on their level.  If you want people to buy your product they have to buy into your brand, and that requires a promotional approach that provides values and ideals that youth can relate to.  It is hard to keep in touch – but that’s what we’re here for…

INTEGRITY

We can spot a “sales pitch” a mile away, and it’s a major turn off.  We’ve grown up in an increasingly cynical world – and it’s rubbed off on us massively – so where messages come from is absolutely vital.  Our networks of influential trend-setters allow us to communicate through peer groups and get mates talking to mates about our clients.  We don’t listen to our teachers, our parents (sorry Mum) or even what celebs are (being paid to) say – we have a herd mentality and our social lives create our identity.  Authenticity and credibility are key.