29/07/11
It’s almost that time of year again with exam results, A Levels, AS Levels, and GCSEs all about to be announced. But what happens if things don’t quite go to plan with your results, or you don’t have a uni place, or maybe you are still unsure of what to do? Well a good place [...]
29/07/11
David Beckham launches at H&M It was announced yesterday that H&M is teaming up with David Beckham for its latest celebrity designer collaboration. The store will launch Becks’ bodywear range for men, which has been developed for the past year, and apparently this is not just a one-off collaboration, but a long-term partnership. The line [...]
28/07/11
What price a Facebook ‘like’? Everyday companies or brands are told they need to be on Facebook (sometimes by us!) and most of their marketing directors, or those who hold the purse strings, recognise the need for a strong social media presence. But for any investment made into building a presence, what kind of return [...]
27/07/11
L’Oreal warned after airbrushed Christy Turlington and Julia Roberts ads Pressure is continuing to grow on the advertising watchdog regarding the airbrushing of adverts, with many saying they are ‘socially irresponsible’. This comes after two L’Oreal adverts were withdrawn after they used images of model Christy Turlington and actress Julia Roberts. They were pulled as [...]
26/07/11
Top Of The Pops set to return? It has been five years since the final episode of Top Of The Pops was aired, but now Tony Wadsworth (the chairman of BPI) has called on the BBC to release a new version of the show. There is clearly a large gap without TOTP, and with live [...]
25/07/11
‘Back to Black’ sees rise in sales Following the sad news of Amy Winehouse’s death, her second album, ‘Back to Black’, made it to number 59 in the album charts just a few hours after the tragedy. Two of her singles, ‘Rehab’ and ‘Back to Black’, also re-entered into the singles chart at 181 and [...]
24/07/11
Social Media – are you doing it right? With 750 million users on Facebook and 200 million on Twitter, the big question is: are you connecting with them correctly? Facebook and Twitter continue to grow extremely quickly with around 350 billion tweets sent a day. Meanwhile, new social service Google+ already has over 20 million [...]
23/07/11
Brand Advocacy: The Holy Grail Of Peer-To-Peer Marketing Our extensive network of young people has often been what’s excited our clients the most – an effective ambassador programme that can organically create peer-to-peer brand conversation is the youth marketer’s dream… but where many try, few succeed. Having set up ambassador programmes on behalf of clients [...]
22/07/11
The Death of Sponsorship And The Call For Ownership Mid-way through the festival season and our team has been out and about across the country taking in the best that British festivals have to offer. Not a Monday morning has passed this July without a sun parched mug sauntering in to the office with some [...]
22/07/11
Radio 1 set for big change following boss departure Rumours have already begun concerning the future of many Radio 1 and 1Xtra DJS, following the news that boss Andy Parfitt was leaving the stations at the end of the month. Those thought to be in the firing line are Sarah Cox and Vernon Kay, with [...]
