08/08/11
No7 shuns airbrushed models for British beauty Boots’ No7 cosmetics brand is set to launch a campaign they are describing as ‘mould breaking’. Their latest adverts will feature no airbrushing and age-appropriate models with no plastic surgery in sight. They believe the new models will highlight the ‘truly eclectic and diverse nature’ of British women, [...]
04/08/11
Universities present opportunities for marketers Higher education providers are now looking to generate additional income through marketing in an attempt to convince potential students that, even with the increase in fees to £9000, they are offering value for money. Private universities are now generating full marketing and recruitment strategies, while corporate brands are subsidising their [...]
04/08/11
I’m Just Fourteen Going on Eighteen… Ever since we began creating social strategies for brands to reach teens, we’ve been acutely aware of one thing: young people are aspirational, they want to be one step ahead of the game and they want to be older. The billion dollar anti-ageing industry has no place amongst teenagers! [...]
04/08/11
A Gaming Revolution – The New Wave Of Online Content Our online lives are filled with a never-ending bombardment of banner ads, videos and popups all vying for our attention. Increasingly we filter out all but the content that genuinely interests us… and the most popular and prevalent cut through technique has been the “viral”. [...]
04/08/11
Are emails still a relevant youth marketing tool? In recent years, marketers have done a good job of hijacking people’s mailbox with promotional messages – some more effective than others – but it is has become apparent to us that very few recognise the hugely diminishing part email is playing in the lives of young [...]
03/08/11
Google+ rises to 25 million users Another week and another section regarding Goggle+. It’s been reported that as of last week the social network had reached over 25 million unique visitors, and that, despite what some have said, people are spending more time on the site than before. While the growth of Google+ is faster [...]
02/08/11
YouTube gets some Klout Klout, a scoring system which measures social influence, is now factoring in YouTube activity as of last night. Klout analyses comments, likes, engagements and subscriber counts, as well as using data from Facebook and Twitter to score a user from 1 to 100. The reason this is so important is that [...]
01/08/11
Normally a Monday at The Eleven is greeted with a Festival review and a first shower within the previous four days. Well things are slightly different today as instead of going to watch some music, we headed to Glorious Goodwood to watch some horse racing. Heading down to Goodwood racecourse, all suited and booted with [...]
01/08/11
Are you looking for some new art but finding it a little bit expensive? Or are you a student looking to sell some of your art? Then look no further than Buy Student Art who deliver affordable and unique art to your door, with a no quibble 7 day money back guarantee. If you want [...]
01/08/11
Gap set to launch global campaign Back in February Gap’s senior brand team experienced a bit of an overhaul, and now Gap is preparing to launch its first global brand campaign – The 1969: LA and Beyond. The campaign aims to show how Gap’s fashions go from the design phase through to the everyday day [...]
