Google+ hits 90 Million users
Google+ hits 90 Million users
Google CEO Larry Page has reported that Google+, the company’s social network, now has 90 million users. The details came within a press release for Google’s fourth quarter, in which Page said, ‘I’m very excited about what we can do in 2012 – there are tremendous opportunities to help users and grow our business.’ Back in October their user base was estimated at 40 million, while in December some claimed it was up to 62 million users. Experian Hitwise have recently predicted that the network will have 400 million users by the end of this year. Whatever the figure will be, no-one can doubt that the network has seen an incredibly quick growth since October, however one still wonders how Google+ is going to convert the average Facebook user.
Nike launches FuelBand for tracking physical activity
They had been promoting this launch for the past couple of weeks, claiming to be about to release something for everyone which will change all physical activity. Well now Nike has unveiled the Nike+ FuelBand, a product that fits around your wrist and hopes to provide a common metric for tracking all physical activities. Building on from their 2006 product, Nike+, the FuelBand will allow users to compare the difference between various activities, such as a football match and a dance class. The band itself, through oxygen kinetics, can determine when a user is performing high intensity activity, or just sitting at their desk, and lets users set daily NikeFuel score goals to encourage people to stay fit. There will also be Facebook and Twitter integration so that you will be able to share your Fuel score with friends.
The Big Chill festival 2012 cancelled
This summer’s The Big Chill festival has been cancelled due to the Olympic Games. Festival Republic managing director Melvin Benn, who organises The Big Chill festival, said that he thought long and hard about changing the date of the festival, but due to fans’ desire he couldn’t. ‘Sadly, the artist availability and confirmations we were achieving led me to conclude that I couldn’t risk going ahead with the event as an outdoor event this year.’ Benn has said they will be trying to host some smaller events indoors this year, taking the festival back outdoors in 2013. Fans who have already bought tickets for the festival will be given a refund.
Mercedes-Benz turns to social media for younger appeal
Mercedes-Benz’s have been looking to connect with a younger audience for some time, and they are now planning on sharpening up their social media presence. They are already active on social media, but mainly through the connection they have with Fashion Week, and want a more long-term integration strategy. The company is currently looking for an agency to devise a three-year social media strategy, allowing it to connect with 25-44 year olds.
Song of the week from King Charles
Today’s music comes from King Charles, called ‘Ivory Road’… enjoy!
Posted on Friday, January 20th, 2012 at 10:34 am, filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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