Facebook rolls out ads to news feeds
Facebook rolls out ads to news feeds
Yesterday saw Facebook rolling out ads onto people’s news feeds, calling them Featured Stories, as opposed to their original Sponsored Stories. The new format within the news feed will work in exactly the same way as Sponsored Stories, showing a user’s interactions with brands within the ad. The new posts will be flagged as ‘Featured’ to notify users that the ad has been paid for and that they are seeing it because either they, or their friends, have already interacted with that brand. A spokesman for Facebook said, ‘Since people can see marketing messages from both pages they have and have not Liked elsewhere on Facebook, we want to make it clear that marketers can only pay for stories to be featured in your news feed if you have explicitly liked the page.’
Volunteers for London Olympics have Twitter and Facebook use restricted
Volunteers for the London 2012 Olympics have been banned from posting updates and photos to their various social networks including Facebook and Twitter. The London Organising Committee has revealed that Games Makers, who will total around 70,000 people, will not be allowed to post their roles, locations, or details about the athletes and other VIPs online. A spokesman has said, ‘We understand that many of our Games Makers will want to use social media to share their exciting experiences… We have provided some practical guidelines to give basic advice on interacting in a social media environment with the aim of protecting the interests of our workforce and operation.’
Diet Coke launches new ‘Love It Light’ initiative
Diet Coke’s ‘Love It Light’ fashion-focused activity is set to move into its latest phase, which will feature another high profile TV campaign and its first connection with Benefit cosmetics. The TV campaign that has been created by Mother, Diet Coke’s long-standing creative agency, sees the brand’s ‘fashionista’ puppet ambassadors discussing how bad their days have been, and therefore who deserves the final can of drink left in their fridge. Diet Coke is also launching three new pack designs, that include money-off vouchers and limited edition make-up packs, along with a dedicated Facebook page, encouraging consumers to ‘Get Glam’ with Benefit make-up.
YouTube grows, Facebook doesn’t
As social networking continues to diversify, Facebook’s dominance of UK visits to social sites is diluting, while YouTube is experiencing steep growth. This comes from new data from Experian Hitwise. Facebook’s share of total visits to social networks in December dropped from 58.5% in 2010 to 51.3% in 2011, however experts have suggested that this doesn’t mean they are losing visitors, just that the market is diversifying rapidly. The number of visits to Facebook from Britons during the year remained static at the 1.3 billion mark, while YouTube, which accounted for 23.6% of total visits to social networks in December 2010, has grown its share to 25%.
Video and Song of the day merged into one
A few months ago we had this song by ‘Gotye’ as one of our favourites for the day, and now it has been covered and twisted around in a pretty impressive way. Enjoy!
Posted on Thursday, January 12th, 2012 at 1:33 pm, filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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